Unsure whether you should invest in a PPC Agency to run your Google Ads, or whether you should learn how to run Google Ads yourself and save that management fee?
By the end of this blog, you will have all the information you need in order to make an informed decision on whether you should take the plunge with a PPC agency or take matters into your own hands and manage your Google Ads campaigns in-house.
We’re here to help you make informed decisions that drive tangible results for your business.
Choosing To Manage Your Google Ads In-House
Are you considering managing your Google Ads campaigns in-house? It’s a decision that many businesses contemplate as they seek to reduce management costs and gain a deeper understanding of their marketing efforts.
While the idea of taking control of your advertising may sound empowering, it’s essential to recognise the potential risks and hidden costs that could accompany this choice.
Hidden Risks of DIY Google Ads Management
Managing Google Ads in-house is not without its challenges.
The platform can be intricate, and a lack of experience might lead to mistakes that could drain your budget and yield disappointing results.
When attempting to run Google Ads on your own without the experience to be confident in your abilities – it is crucial that you have a set budget in place that is dedicated to experimenting and learning from. You must be prepared to invest in testing out different strategies if you don’t have the prior experience to be somewhat confident in your strategy.
Google Ads Training Resources
Before diving in headfirst to manage your own Google Ads – you should equip yourself with the necessary skills and knowledge.
To set yourself up for a better chance at success – you should consider enrolling in some PPC training programs or look into effective Google Ads training resources that will provide you with a foundational understanding of the platform.
Google’s training programs offer valuable information for beginner courses – they cover many foundational topics that will help you get started on the platform. It is important to note that not all of the information in these programs are regularly updated so you should check when the last update was made to ensure you are receiving the most up-to-date information.
The Benefits of Hiring a PPC Agency
While managing your Google Ads in-house may seem like an attractive option, the benefits of hiring an agency that specialises in PPC and Google Ads can truly elevate your campaigns and drive remarkable results.
Expertise and Experience
When it comes to PPC – the devil is in the detail.
It is crucial that you get specific elements right when running Google Ads, and when you use a PPC agency that specialises in Google Ads you can be confident that your campaign is being run with expert knowledge and experience.
PPC experts are well-versed in the constantly evolving world of Google Ads. They stay up-to-date with the latest changes, strategies and best practices.
With the know-how to craft campaigns, set up and monitor conversion tracking and target specific audiences – you’ll be able to see tangible results faster than attempting to run campaigns on your own.
Time and Resource Savings
When you use a PPC agency to manage your ads – you’re paying a management fee for your campaigns. What you don’t see beyond the management fee is the amount of resources that agencies have access to that can be very costly if you were to invest in them yourself.
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Time is money. Managing a Google Ads account demands a significant amount of both. When you enlist an agency to take this off of your hands – you free up critical business hours and prevent the costly risk of a poorly set up campaign from the get-go.
Better Return on Investment (ROI)
At the heart of every PPC campaign is the ultimate goal of driving conversions and achieving a favourable ROI. When you choose to go with a PPC agency, your odds of success are dramatically higher because they understand the intricacies of crafting campaigns to convert.
Moreover, they have the ability to mitigate wasted ad spend where possible. If you are experimenting or learning Google Ads yourself – there is a high chance that you will waste some budget on mistakes and experiments that a PPC agency is unlikely to make.
Through consistent monitoring and optimisation, they ensure that your budget is allocated to the most effective strategies, avoiding unnecessary expenses on underperforming ads, keywords etc.
Making the Right Choice: Tips for Decision-Making
When it comes to choosing between managing your Google Ads account yourself or outsourcing the complex task to a PPC Agency, you should follow these tips to assist you in this decision:
- Evaluate your organisation’s specific needs and goals. Understand your marketing objectives and assess whether your in-house management aligns with your capabilities and resources.
- Conduct a comprehensive cost-benefit analysis. Consider the potential savings of managing ads in-house and the risk of wasted budget compared to the expertise and efficiency you get when paying for a PPC agency.
- Seek professional advice and consultations. Many high-quality PPC Agencies offer free reviews of your ads account and can offer expert advice on how to proceed with your management.
By carefully weighing factors such as these, you can make a more informed decision on what is best for you and your business. Whether you choose to manage in-house or opt for professional assistance, keeping your goals at the forefront will lead to the most suitable choice for your unique marketing needs.
