Eco badges can be a creative product for marketing your brand or business. There has been a sudden push for people to adopt more eco-friendly lifestyles. Companies have also joined this bandwagon by creating eco-friendly products and rewarding customers who join the movement.
Promotional products have been in existence for a while. They are cheap and help the brand get in touch with their customers in a unique way. In exchange, your business gets more visibility and free marketing.
When it comes to choosing the right promotional product, there are plenty of options. You can create custom-branded swag like t-shirts, water bottles, caps, and backpacks. Eco badges present a cheaper choice that will reach a massive target audience.
Here, we share how you can embrace the power of eco badges. You will find helpful tips on how to make the best badges similar to those available on Rocket Badge. The badges will not only stand out but also leave a lasting impression.
Define the Purpose
What message do you want to pass? Are you launching a new product or rebranding your business? The answers to these questions will help point you in the right direction during the design stage. Having a purpose in mind will make the design process smoother.
Your badges should encourage or reward your customers to adopt eco-friendly habits. For example, the message can be recycling, promoting biodiversity, planting trees, or using eco-friendly products.
Develop a Design Concept
The first step is developing a design that is engaging and informative. Achieving both can be tough, especially if you don’t have experience in design. You can hire a professional designer to help you during the design inception phase.
You can visit Pinterest for badge design ideas. You can pick up a design that matches exactly what you want. However, ensure that you add your brand’s personal touch. Add your business logo, colors, and slogan.
The professional designer will help you clean the design and choose the right font for visibility. Remember, you are working with a small space, and too much information will water down the message.
Choose the Right Material
Your options are limited to eco-friendly materials as you aim to stick to the goal of your eco badges. The best options you can choose from include wood, bamboo, biodegradable plastic, or recycled paper.
However, if you are after quality and durability, biodegradable plastic and wood are the best picks. Biodegradable and compostable plastics are made from sugar beets, seaweed, or cornstarch. These plastics can be used to make badges that promote recycling biodegradable products.
Wood makes badges with an aesthetic appeal with many printing options. The design can be engraved, printed using eco-friendly inks, or laser-cut. These options allow you to create intricate designs on your wooden badges.
Look For a Manufacturer
Hand-making the badges can be a nice project if you are a DIY enthusiast. However, if you are making many eco badges for an upcoming event or conference, looking for a manufacturer is a good option.
Search for badge manufacturers in your area and read reviews before consulting them for their services. A good place to start would be to check the manufacturer’s customer testimonial section. Look at some of the brands they have worked with before.
Next, ask for a quote, and mention all of the relevant features you want on the badges and the amount you will need. This will help you decide what you can afford within your budget.
We recommend choosing a badge manufacturer with a team of in-house designers. They will help you develop a design or improve what you have. This is always a good option, especially when working on a tight budget.
Read the contract terms to ensure that everything is right from payment terms to delivery. Some manufacturers will allow you to pay a small deposit and finish up the balance after the badges are delivered and are of the agreed quality.
Wrapping Up
Promotional eco badges are a creative way of marketing your brand. Badges are functional and timeless, especially among collectors. Ensure that you research your target audience to create designs they resonate with.
Focus more on creating something that will outlive the event and the attendees or your customers can use it for years. The tips shared in this guide will help you make the best eco badges.
