So you have finished filming a video for your business, but that is just half the battle won! The main step involved in making a video for any purpose is editing it in the post-processing stage. Just like filming, this stage requires a video editor to have both technical and creative skills. As professionals, many video editors tend to forget the basics of video editing. This article will take you back to the basics of video editing.
Choose Hardware
Video editing can sometimes be way too demanding for the computer or laptop you own. You need to have a computer with excess RAM, a multicore processor, and a solid drive to edit your videos without any hardware problems successfully.
Select the Right Tool
Although there are way too many video editing software available, the ones worth investing in are Final Cut Pro and Adobe Premiere Pro. A video editing software can take up a major chunk of your funds, so if you are a beginner or are a professional video editor with limited funds, you can use an online video editor tool like InVideo to help you in the process of video editing.
Make a Plan
Planning the entire video editing process is very helpful. Here are a few things to consider while planning.
- Have a clear goal specific to your target audience.
- Know what you want your video to do.
- Figure out the key idea behind making the video.
- Keep your focus on one idea at a time.
- Make your video conversational.
- Think about your audience’s feelings and thoughts while writing down the video script.
Organize Your Files
If you want to carry out video editing without any hassle, you need to go about it in an organized way. Several files would get integrated into the video, and they need to be organized before you commence with the process of video editing. Create bins, name files, and sort the files according to their type to remain organized during the process.
Another great way to work faster is by storing your footage in an external hard drive. This way, your computer memory will have plenty of free space. For faster external hard drive transfers, Thunderbolt or USB 3.0 is recommended.
Choose the Right Files
In today’s technically advanced world, consumers want videos and images of super high quality, regardless of what they are seeing. This is why you must find stock footage and high-quality images to match the video you are making.
Typically, footage of 1080 p or higher needs to be used. Although you can use images of lower resolution, it would get noticed in the final edited video. For the images, high-quality and large images in .png or .jpeg format are preferable.
Choose the Right Sound
When you use top-notch sound in your video, it will still appease the consumers even if the video quality is low. If your audio quality is not good enough, no HD quality footage can save your video.
A lot of trial and error goes about while picking the right sound for your video. Take your time to mix and match different sound effects and audio files. While doing this, you need to be mindful of the audio’s copyright. To avoid winding up in a legal pickle, it is suggested that you use royalty-free audio services.
Tell a Story
Cutting out the extra footage and rectifying the order of clips is a basic process involved in video editing. To make your video truly effective, you need to go beyond these basics to create something compelling and impart the right kind of emotion to your target audience. Instead of just putting in a bunch of effects to the video, use your practical knowledge to achieve this.
If you feel that the transition between multiple clips does not seem right, do not ignore it; take time to make it right. If a particular clip seems too long, tighten it and make your video quick. There is a reason why video editors are sometimes referred to as artists since most of the editing involves adjusting the video to make it feel right.
Pay Attention to Transitions
A fun transition between shots in a video is a must. However, you need to keep in mind that transitions can easily become too distracting and take away the essence of the video. You can resolve this by dipping the transition to black or dissolving it entirely. Generally, a clean cut is the best option when it comes to transitions.
Add Appropriate Captions
The caption work for videos is crucial and ultimately decides whether your video will make or break it in the competitive digital world. When the right kind of caption is added to the video, it becomes easily accessible to your target audience. Not just this, but it will also help strengthen your SEO game.
Video Formatting
There is a myriad of formats available when it comes to videos. Generally, the most used format for videos is MP4. This video format is safest since it is acceptable by the majority of video uploading services.
Video Marketing
While this may be an obvious point, even the greatest videos can become a flop within no time if not marketed properly. Use all the marketing tools accessible to you and advertise your video effectively on all the right platforms online to gain maximum traction. Think outside the box and let your creative self take the lead at this stage.
You might also be interested inWhat are the benefits of online pay?
Video editing is an important part of any marketing campaign since most consumers rely heavily on videos to decide about a product or service. Use this attention to your advantage by employing the above basics of video editing. As a professional, you must master the above points that form the foundation of video editing to continue succeeding in this competitive field.
